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Nokia N8 Foosball
Production Company Jack Morton Worldwide
Year of production 2010
IVCA 2011 Grand Prix Winner
Azimuth provided the audio post production on this award winning viral commercial for the Nokia N8 phone. The commercial won 3 golds at the 2011 IVCA Awards including the prestigeous overall Grand Prix.
Since it was launched in May 2010 to coincide with the run-up to the FIFA World Cup, the commercial has been downloaded more than 725,000 times. (http://www.youtube.com/watch?v=h5jKcDH9s64&feature=channel)
Created by Jack Morton Worldwide, the viral showcases the phone's 12 megapixel camera with Carl Zeiss optics, Xenon flash, HD-quality video recording, film editing software and Dolby surround sound.
The benefits of the phone's camera are shown as one man films a group of very skilled table football or 'foosball' players on his Nokia N8, under the strap line, 'What will you do with it?' As the viral progresses, the foosball skills become more and more outrageous with a series of spectacular goals.
To accompany the main commercial, slo-motion replays of the trick-shots were also released along with a "making-of" video.
Azimuth's dubbing mixer, Luke Hatfield created a high energy soundtrack, capturing the excitement of a group of cool people having fun in a bar.
Director: Matt McConaghy
Producer: Michael Richards
Editor: Brian Dowd
Music: Dominic Shovelton
Audio Dubbing: Luke Hatfield
Azimuth Post Production
26 D’Arblay St,
London, UK
W1F 8EL
T. +44 (0) 20 7440 3440
F. +44 (0) 20 7440 3436