Staff Spotlight: Genna McWhinnie

With a background in Fine Art from Central St Martins and years of experience in TV production, Genna brings a fresh and creative perspective to delivering exceptional results. At Azimuth, she’s known for her loud good humour and is relied upon to ensure the company’s and clients’ success. Whether it's her knack for problem-solving or her ability to produce a sticker for any occasion, Genna is an integral part of the team.

Q: What drew you to work at Azimuth?
GM: What drew me to Azimuth was the challenge of leading a brand new building and post production facility, as well as bringing the best team on board.

Q: How did you get started in this industry?
QM: I wanted to get into a creative industry after art school circa 1999, so starting taking notes of the production companies of my fav TV shows, contacted them for a runner position and the rest is history.

Q: What were you doing before joining Azimuth?
GM: I had taken a break from TV to complete my MA Fine Art at Central St Martins and had just completed it when I was approached to join Azimuth.

Q: What’s been your most memorable experience at Azimuth so far?
GM: Can I say fun nights out with the team at the pub? In all seriousness, the people make a workplace and when all enjoying a laugh together, that’s what makes it worthwhile.

Q: What do you enjoy doing outside of work?
GM: Naps. More naps and then another nap.

Q: Tell me something interesting or surprising about you.
GM: On IMDB, the producers of the film ‘The Human Centipede’ give me special thanks. I’ll let you guess why! 😊

Q: What’s the best piece of advice you’ve received in your career?
GM: Advice I got and always dispense to anyone I meet, do not stay in a position too long if it is not serving you either intellectually or in terms of career trajectory. I’ve had moments of holding out too long in some jobs, when I could have looked elsewhere and moved ahead quicker. If you feel stuck and there is no sense of a resolution where you are, move on.